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Author:Biskamp, S.
Title:A new line of attack
Journal:Connectis
2001 : APR, 10, p. 26-30
Index terms:CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
INFORMATION TECHNOLOGY
SALES
SOFTWARE
Language:eng
Abstract:Sales was the final unautomated corporate frontier. Enter Customer Relationship Management software. It is expensive, complicated and risky. But businesses are lapping it up.
SCIMA record nr: 221068
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