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| Author: | Kuemmerle, W. |
| Title: | Go Global - or No? |
| Journal: | Harvard Business Review
2001 : JUN, VOL. 79:6, p. 37-52 |
| Index terms: | CASE STUDIES SOFTWARE COMPETITION |
| Language: | eng |
| Abstract: | This paper presents the case study about software start-up DataClear and its CEO Greg McNally. Only a few weeks ago he celebrated his company's success in racking up $5 million in sales from its first product, ClearCloud - a powerful data analysis package. He had meant to use the meeting to consider expanding sales of ClearCloud from its current base in the telecommunications and financial services industries into the chemical, petrochemical, and pharmaceutical markets. But soon he was advised that the British start-up was testing a data analysis package. Because of that news, Greg had changed the agenda the consensus had been to establish a European presence and probably one in Japan. Four commentators offer their advice in this fictional case study. |
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