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Author: | Garud, R. Jain, S. Kumaraswamy, A. |
Title: | Institutional entrepreneurship in the sponsorship of common technological standards: the case of Sun Microsystems and Java |
Journal: | Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 196-214 |
Index terms: | Institutional economics Entrepreneurship Technology Software Case studies |
Language: | eng |
Abstract: | The institutional entrepreneurship implicit in a firm's sponsorship of its technology as a common standard is beset by several challenges. The exploration of Sun Microsystems's sponsorship of its Java technology suggests that standards in the making generate seds of self-destruction. The study identifies the social and political skills that a sponsor deploys to address these challenges. |
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