search query: @indexterm Software / total: 1294
reference: 137 / 1294
| Author: | Buxmann, P. |
| Title: | Strategien von Standardsoftware-Anbietern: Eine Analyse auf der Basis von Netzeffekten |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2002 : AUG, VOL. 54:5, p. 442-457 |
| Index terms: | SOFTWARE STRATEGY PRICING MODELS |
| Language: | ger |
| Abstract: | This paper examines strategies of standard software vendors, in view of the existence of network effects on standard software markets. In particular, the authors of the article analyze if and under which conditions penetration pricing can be considered as a promising strategy. The authors' work is based on a simulation model, which provides the opportunity to examine the impact of alternative pricing strategies on the distribution of software systems. Furthermore, the paper provides some empirical results. The paper provides a substantial list of references on this subject. |
SCIMA