search query: @indexterm SOFTWARE / total: 1294
reference: 107 / 1294
| Author: | McNulty, E. |
| Title: | They bought in. Now they want to bail out |
| Journal: | Harvard Business Review
2003 : DEC, VOL. 81:12, p. 28-33, 34-36, 38 |
| Index terms: | Customer relationship management (CRM) Management Marketing Information technology Software Case studies |
| Language: | eng |
| Abstract: | Chief technology officer Barry Golding of Mathews & Co. persuaded all the department heads to pony up for customer relationship management software. But it's payback time, and each wants to know, "What's in it for me?" The article presents expert advice on a hypothetical case of implementation of customer relationship management (CRM) software in a business enterprise. |
SCIMA