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| Author: | Pakenham, L. |
| Title: | Can qual research benefit from data-analysis software? |
| Journal: | Admap
2005 : VOL. 40:6, p. 48-49 |
| Index terms: | Data analysis Marketing research Software |
| Language: | eng |
| Abstract: | The article describes how a new program can close some gaps between researchers and their clients. By expediting the manual processes the researcher could dedicate more time to analysis and interpretation, squeezing out every last bit of value from the data. |
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