search query: @author Kaas, K. P. / total: 13
reference: 4 / 13
| Author: | Kaas, K. P. |
| Title: | Marketing für umweltfreundliche Produkte. |
| Journal: | Betriebswirtschaft
1992 : VOL. 52:4, p. 473-487 |
| Index terms: | ENVIRONMENTAL PROTECTION MARKETING STRATEGY GREEN CONSUMERS PRODUCT POLICY SOCIAL MARKETING |
| Language: | ger |
| Abstract: |
SCIMA