search query: @indexterm COLOUR TELEVISION / total: 13
reference: 6 / 13
| Author: | Mathes, R. Holicki, S. |
| Title: | Mehrwert durch Farbe (Value added through color) |
| Journal: | Markenartikel
1991 : VOL. 54:6, p. 286-288 |
| Index terms: | COLOUR TELEVISION ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: | The authors who are working for the local press in Frankfurt have organised a 760 people strong survey to reveal the effect of color advertisements. Half of participants were sent a magazine with color the other half the same magazine with black-and-white advertisements and the difference in perception was measured across age groups, social classes etc. |
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