search query: @author Hart, S. / total: 13
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| Author: | Hart, S. Baker, M. |
| Title: | The multiple convergent processing model of new product development |
| Journal: | International Marketing Review
1994 : VOL. 11:1, p. 77-92 |
| Index terms: | INFORMATION NETWORK ANALYSIS PRODUCTS |
| Language: | eng |
| Abstract: | A recent focus of attention in the new product development literature has been the need to quicken the process of development in order to decrease "time-to-market". Various amendments to the traditional activity-stage models have been proposed, but few deal directly with the key aspect of speedier time to market, namely cross-functional information management and horizontal management of new product development process. The article expands this argument and proposes "multiple convergent processing". |
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