search query: @author Arndt, J. / total: 13
reference: 7 / 13
Author: | Simon, J. L. Arndt, J. |
Title: | The shape of the advertising response function. |
Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 11-28 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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