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| Author: | Swierczek, F. Hirsch, G. |
| Title: | Joint Ventures in Asia and Multicultural Management |
| Journal: | European Management Journal
1994 : VOL.12;2,pp.197-204 |
| Index terms: | JOINT BUSINESS VENTURES SOCIOLOGY CULTURE ASIA |
| Language: | eng |
| Abstract: | The current failure rate of European an North American joint ventures with Asian partners in Asia is high. A major cause is culture clash. Frederic Swierczek and Georges Hirsh present an Asian Frame of Reference on Multicultural Management and make suggestions to improve the success rate of international joint ventures in this region. |
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