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| Author: | Becker, J. |
| Title: | Die strategischen Dimensionen der Kundenorientierung |
| Journal: | Markenartikel
1994 : NOV, VOL. 56:11, p. 516-519 |
| Index terms: | MARKETING STRATEGY CUSTOMERS MARKET SEGMENTATION |
| Language: | ger |
| Abstract: |
SCIMA