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Author:Scott, D.
Walt, T. van der
Title:Choice criteria in the selection of international accounting firms
Journal:European Journal of Marketing
1995 : VOL. 29:1, p. 27-39
Index terms:MARKETING
ACCOUNTING
NEW ZEALAND
Language:eng
Abstract:The six largest international accounting firm in the world offer a variety of business services ranging from the traditional areas of audit and tax to the newer areas of retail consulting, salary surveys, project management for information systems and psychological profiling of staff, managers and prospective employees.
SCIMA record nr: 130671
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