search query: @author Perry, M. / total: 13
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| Author: | Perry, M. |
| Title: | Research note: network intermediaries and their effectiveness |
| Journal: | International Small Business Journal
1995 : JUL-SEP, VOL. 14:4, p. 72-80 |
| Index terms: | RESEARCH NETWORKS EFFECTIVENESS |
| Language: | eng |
| Abstract: | Out of the multitude of influences that determine the viability of small business, the importance of personal contact networks is increasingly emphasised. Network explanations of business development partly rely on the distinction between one-off, anonymous market transactions and those which involve additional reciprocal obligations and co-operative relations. Limited experience and means that customers and suppliers are often a more accessible and directly helpful source of ideas for new markets and organisational innovation than formal market research or trade shows. |
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