search query: @author Collis, R. / total: 13
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| Author: | Collis, R. |
| Title: | Four-point marketing strategy keeps Renault in high gear. !Renault Regie Nationale des Usines |
| Journal: | International Management
1981 : FEB, VOL. 36:2, p. 41-43 |
| Index terms: | SUCCESS CAR INDUSTRY FRANCE MARKETING |
| Language: | eng |
| Abstract: |
SCIMA