search query: @author Menon, A. / total: 13
reference: 9 / 13
| Author: | Menon, A. Bharadwaj, S. Howell, R. |
| Title: | The quality and effectiveness of marketing strategy: effects of functional and dysfunctional conflict in intraorganizational relationships |
| Journal: | Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 299-313 |
| Index terms: | MARKETING STRATEGY QUALITY ORGANIZATIONS |
| Language: | eng |
| Abstract: | By examining only dysfunctional conflict and ignoring functional conflict, empirical research in marketing has presented only part of the story. This research offers the first systematic look at the antecedents and consequences of both functional and dysfunctional conflict in intraorganizational relationships. The authors develop and empirically test a causal model for key organizational antecedents of new product strategy quality and market performance. They find that dysfunctional conflict in the decision-making process has deleterious consequences for quality of strategy and market performance. |
SCIMA