search query: @indexterm slogans / total: 13
reference: 6 / 13
Author: | Rieck, D. |
Title: | El poder del titular |
Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.21-23 |
Index terms: | ADVERTISING ADVERTISING EFFECTIVENESS SLOGANS PUBLICITY |
Language: | spa |
Abstract: |
SCIMA