search query: @author McCune, J. C. / total: 13
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| Author: | McCune, J. C. |
| Title: | Polishing the Apple. Has Apple lost its lustre, or can a new CEO bring back the shine? (Krisenmanagement) |
| Journal: | Management Review
1996 : SEP, VOL. 85:9, p. 43-48 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE |
| Language: | eng |
| Abstract: | Apple Computer, the computer company that founded the PC revolution, became arrogant, and perhaps too complacent, and began to lose market share to newcomers, including IBM and its clones. The solution: a new CEO is helping to change the corporate culture. |
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