search query: @author Johnston, W. J. / total: 13
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Author: | Johnston, W. J. Bonoma, T. V. |
Title: | The buying center : structure and interaction patterns. |
Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 143-156 |
Index terms: | INDUSTRIAL MARKETING INDUSTRIAL PURCHASING |
Language: | eng |
Abstract: |
SCIMA