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| Author: | Guignard, M. |
| Title: | Deuxieme seminaire de methodologie de la recherche en marketing. |
| Journal: | Enseignement et Gestion
1981 : WINTER, 20, p. 51-53 |
| Index terms: | SURVEYS METHODOLOGY CONSUMER ATTITUDES MARKET RESEARCH MARKETING |
| Language: | fre |
| Abstract: |
SCIMA