search query: @author Hirsch, G. / total: 13
reference: 10 / 13
| Author: | Chevalier, A. Hirsch, G. |
| Title: | Managing a marketing reward policy: a study of an implementation in a computer firm. |
| Journal: | European Journal of Operational Research
1982 : Feb, Vol. 9:2, p. 161-167 |
| Index terms: | STRATEGIC PLANNING OFFICE EQUIPMENT INDUSTRY MARKETING |
| Language: | eng |
| Abstract: |
SCIMA