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| Author: | Donthu, N. Garcia, A. |
| Title: | The internet shopper |
| Journal: | Journal of Advertising Research
1999 : MAY/JUN, VOL. 39:3, p. 52-58 |
| Index terms: | Internet Electronic shopping Advertising research |
| Language: | eng |
| Abstract: | Based on a telephone survey, the authors found that internet shoppers are older and make more money than internet non-shoppers. They are less brand and price conscious, and they have positive attitude toward advertising and direct marketing. |
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