search query: @author Covin, J. G. / total: 13
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Author: | Miles, M. P. Covin, J. G. |
Title: | Environmental marketing: A source of reputational, competitive, and financial advantages |
Journal: | Journal of Business Ethics
2000 : FEB, VOL. 23:3, p. 299-311 |
Index terms: | MARKETING ENVIRONMENTAL POLICY STRATEGIC PLANNING COMPETITION ETHICS |
Language: | eng |
Abstract: | This study explores the relationship between company reputation, environmental performance and financial performance and looks at the contingencies that impact environmental policy making. |
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