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Author:Klemm, M.
Parkinson, L.
Title:Managing the balance of power: UK tour operators and destinations
Journal:Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:1, p. 4-13
Index terms:Tourism
Tourist industry
Travel
Leisure
Market share
Market segmentation
United Kingdom
Freeterms:Destination image
Language:eng
Abstract:The competitive strategies of international tour operators have had a negative effect on the sustainability of some tourist destinations. The study concludes by outlining policies to counteract the negative effects of tour operator strategies and suggests ways of developing a more balanced partnership between mass market tour operators and tour destinations.
SCIMA record nr: 206942
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