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| Author: | Noble, S.M. Schewe, C.D. |
| Title: | Market segmentation by cohorts: the value and validity of cohorts in America and abroad |
| Journal: | Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 129-142 |
| Index terms: | Market segmentation Reference groups USA |
| Language: | eng |
| Abstract: | This article reviews and assesses the current literature on American cohorts. The value and the validity of cohorts as a segmentation technique are discussed, as well as areas for future research. |
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