search query: @indexterm REFERENCE GROUPS / total: 13
reference: 7 / 13
| Author: | Mumel, D. Snoj, B. |
| Title: | How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name? |
| Journal: | Markt
1999 : VOL. 38:3-4, p. 155-166 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR REFERENCE GROUPS CLUSTER ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA