search query: @indexterm Reference groups / total: 13
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| Author: | Mumel, D. Snoj, B. |
| Title: | How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name? |
| Journal: | Markt
1999 : VOL. 38:3-4, p. 155-166 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR REFERENCE GROUPS CLUSTER ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA