search query: @author Arndt, J. / total: 13
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Author: | Arndt, J. |
Title: | The conceptual domain of marketing : evaluation of Shelby Hunt's Three Dichotomies Model. |
Journal: | European Journal of Marketing
1982 : VOL. 16:1, p. 27-35 |
Index terms: | MARKETING MODELS |
Language: | eng |
Abstract: |
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