search query: @author Morgan, N. / total: 13
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| Author: | Katsikeas, K. Leonidou, L. Morgan, N. |
| Title: | Firm-level export performance assessment: review, evaluation, and development |
| Journal: | Journal of the Academy of Marketing Science
2000 : FALL, VOL. 28:4, p. 493-511 |
| Index terms: | COMPANIES EXPORTS EVALUATION |
| Language: | eng |
| Abstract: | Export performance is one of the most widely researched but least understood and most contentious areas of international marketing. To some extent, this problem can be ascribed to difficulties in conceptualizing, operationalizing, and measuring the export performance construct, often leading to inconsistent and conflicting results. This study reviews and evaluates more than 100 articles of pertinent empirical studies to assess and critique export performance measurements. |
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