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| Author: | Bharadwaj, S. Menon, A. |
| Title: | Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both? |
| Journal: | Journal of Product Innovation Management
2000 : NOV, VOL. 17.6, p. 424-434 |
| Index terms: | CREATIVITY INNOVATION MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: | This paper examines the organizational innovation hypothesis that innovation is a function of individual efforts and organizational systems to facilitate creativity. The authors' model formulates creativity as a property of thought process process that can be acquired and improved through instruction and practice. The results suggest that the presence of both individual and organizational creativity mechanisms led to the highest level of innovation performance. |
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