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| Author: | Aditya, R. N. |
| Title: | The psychology of deception in marketing: a conceptual framework for research and practice |
| Journal: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 735-761 |
| Index terms: | MARKETING PSYCHOLOGY |
| Freeterms: | DECEPTION |
| Language: | eng |
| Abstract: | The Federal Trade Commission's current policy statements on deceptive and unfair marketing practices are predicated primarily on economic considerations, ignoring the broader ramifications of trade policy for society as well as specific considerations with regard to the individual consumer. In part, this is due to the fact that research in this area has addressed only isolated aspects of the problem of deception in marketing. This article takes a pluralistic perspective on the issue in an attempt to stimulate research into hitherto unexplored avenues and provide a platform for future policy. |
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