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| Author: | Serraf, G. |
| Title: | Marketing et societe : l'evolution des valeurs et les changements du contexte socio-culturel. |
| Journal: | Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 3-30 |
| Index terms: | SOCIAL CHANGE CONSUMER BEHAVIOUR MARKET RESEARCH MARKETING PROFIT QUALITY OF LIFE |
| Language: | fre |
| Abstract: |
SCIMA