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| Author: | Fletcher, M. Harris, S. |
| Title: | Seven Aspects of Strategy Formation: Exploring the Value of Planning |
| Journal: | International Small Business Journal
2002 : AUG, VOL. 20:3, p. 297-314 |
| Index terms: | CORPORATE PLANNING SMALL BUSINESS GROWTH EDUCATION STRATEGY |
| Language: | eng |
| Abstract: | It has been widely argued that the planning approach that dominates entrepreneurial training does not represent either actual or good strategic decision-making. Studies examining the impact of planning on performance have had inconclusive results and have been subject to considerable methodological problems. This study defines planning and emergent approaches within seven constituent aspects of strategy formation, and then explores their association with growth. Data was gathered from participants of a Graduate Enterprise business start- up programme, seven to twelve years after completing their training. The data was analyzed to assess the association between growth and low growth firms and their use of 'planning' or 'emergent' alternatives within the seven aspects. |
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