search query: @indexterm Company presidents / total: 13
reference: 13 / 13
« previous | next »
| Author: | Rubin, V. Mager, C. Friedman, H. H. |
| Title: | Company president versus spokesperson in television commercials. |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 31-33 |
| Index terms: | COMPANY PRESIDENTS TELEVISION ADVERTISING COMMUNICATION NEW PRODUCTS USA |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA