search query: @author Davidson, A. / total: 13
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| Author: | Davidson, A. |
| Title: | The Tate's modern master |
| Journal: | Management Today
2003 : FEB, p. 52-57 |
| Index terms: | Managers Arts Museums Markets Brands United Kingdom Europe |
| Language: | eng |
| Abstract: | The Tate gallery takes charge of the national collection of recent British art. Sir Nicholas Serota has turned the institution into a commercial juggernaut, made the gallery name into a hip brand. How is it with the future? |
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