search query: @author Leeflang, P. S. H. / total: 13
reference: 11 / 13
| Author: | Leeflang, P. S. H. Boonstra, A. |
| Title: | Some comments on the development and application of linear learning models |
| Journal: | Management Science
1982 : NOV. VOL. 28:11, p. 1233-1246 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA