search query: @author Hart, S. / total: 13
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| Author: | Lass, P. Hart, S. |
| Title: | National cultures, values and lifestyles influencing consumers´ perception towards sexual imagery in alcohol advertising : an exploratory study in the UK, Germany and Italy |
| Journal: | Journal of Marketing Management
2004 : VOL. 20:5-6, p. 607-623 |
| Index terms: | ADVERTISING EUROPE GENDER |
| Freeterms: | ALCOHOL |
| Language: | eng |
| Abstract: | Consumers´ observations towards sexual imagery in alcohol advertising across national cultures is examined in this exploratory study. Especially is examined separate demographic and psychographic make-up in cultures among men and women. Study was made among between 18 and 35 year-old consumers in the United Kingdom, Germany and Italy. |
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