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| Author: | Menon, A. Tomkins, A. |
| Title: | Learning about the market's periphery: IBM's WebFountain |
| Journal: | Long Range Planning
2004 : APR, VOL. 37:2, p. 153-162 |
| Index terms: | Internet Organizational design |
| Language: | eng |
| Abstract: | This paper describes how IBM set up and utilised WebFountain - a tool to help it extract trends and detect patterns from the vast amounts of raw data available. Still, the authors argue, any organisation needs to do more to use to its full potential such a system for extracting analytic solutions from the web: the most important being to ask the right questions in the first place. |
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