search query: @indexterm discriminant analysis / total: 13
reference: 2 / 13
Author: | Lieberman, M. |
Title: | Getting your money's worth: virtual targeting |
Journal: | Admap
2005 : VOL. 40:1, p. 42-44 |
Index terms: | Discriminant analysis Marketing Virtual reality |
Language: | eng |
Abstract: | The article explains a model that will help marketers to reach the right audience more efficiently. It also introduces the basics of virtual targeting and discusses the future of marketing. |
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