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| Author: | O'Connell, J.F. Williams, G. |
| Title: | Passenger's perceptions of low cost airlines and full service carriers: a case study involving Ryanair, Aer Lingus. Air Asia and Malaysia Airlines |
| Journal: | Journal of Air Transport Management
2005 : JUL, VOL. 11:4, p. 259-272 |
| Index terms: | air transport airlines customers perception service |
| Language: | eng |
| Abstract: | Us and European full service airlines has lost a notable proportion of their passengers to low cost carriers, which is now also happening in the domestic markets of Asia. This article discusses what are the key drivers of each type of airline's business model, and whether there is a difference in passenger's perceptions between low cost carriers and full service incumbents in a mature European market and in a rapidly developing Asian economy. The authors also consider how a legacy carrier could encourage passengers to return and so regain their domestic market share. |
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