search query: @author Hitt, M.A. / total: 13
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| Author: | Rothaermel, F.T. Hitt, M.A. Jobe, L.A. |
| Title: | balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance |
| Journal: | Strategic Management Journal
2006 : NOV, VOL. 27:11, p. 1033-1056 |
| Index terms: | outsourcing performance management vertical integration |
| Language: | eng |
| Abstract: | This paper concentrates on the simultaneous pursuit of vertical integration and strategic outsourcing. The authors propose that balancing vertical integration and strategic outsourcing in the pursuit of integration enriches a firm's product portfolio and product success, and in turn contributes to competitive advantage and thus to overall firm performance. The findings of a longitudinal study suggest that carefully balancing vertical integration and strategic outsourcing when organizing for innovation helps firms to achieve superior performance. |
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