search query: @freeterm Destination image / total: 13
reference: 8 / 13
| Author: | Pearlman, D. Melnik, O. |
| Title: | Hurricane Katrina's effect on the perception of New Orleans leisure tourists |
| Journal: | Journal of Travel & Tourism Marketing
2008 : VOL. 25:1, p. 58-67 |
| Index terms: | consumer behaviour perception travel tourist industry marketing |
| Freeterms: | destination image |
| Language: | eng |
| Abstract: | As to potential travelers, destination image (hereafter as: d-image/s) is a critical factor. This study aimed to examining the tourist destination images of leisure travelers to New Orleans before and after the storm. In addition, the study assessed the influence of media exposure and geographic point of origin on perceptions. This study provides fundamental implications for strategic image management that can assist in designing and implementing marketing campaigns to enhance tourism d-image/s and to beat prevailing negative ones. |
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