search query: @author Grønhaug, K. / total: 13
reference: 1 / 13
« previous | next »
| Author: | Hagberg-Andersson, Å. Grønhaug, K. |
| Title: | Adaptations in a supplier-manufacturer network: a research note |
| Journal: | European Journal of Marketing
2010 : VOL. 44:1/2, p. 34-41 |
| Index terms: | suppliers |
| Freeterms: | buyer-seller relationships |
| Language: | eng |
| Abstract: | The aim of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to past research on the subject. Based on a survey conducted among the suppliers to a major manufacturer and interviews within the buying firm, the research suggests that suppliers make major internal adaptations that are beneficial for the suppliers. |
« previous | next »
SCIMA