search query: @author Arndt, J. / total: 13
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Author: | Arndt, J. |
Title: | The political economy paradigm : foundation for theory building in marketing. |
Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 44-54 |
Index terms: | MARKETING THEORY POLITICAL ECONOMY |
Language: | eng |
Abstract: |
SCIMA