search query: @author Leeflang, P. S. H. / total: 13
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| Author: | Leeflang, P. S. H. Reuyl, J. C. |
| Title: | On the predictive power of market share attraction models. |
| Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 211-215 |
| Index terms: | MARKETING MODELS MARKET SHARE |
| Language: | eng |
| Abstract: |
SCIMA