search query: @indexterm slogans / total: 13
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| Author: | Petty, R. E. Cacioppo, J. T. Schumann, D. |
| Title: | Central and Peripheral routes to advertising effectiveness : The moderating role of involvement. |
| Journal: | Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 135-146 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH SLOGANS |
| Language: | eng |
| Abstract: |
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