search query: @author Bellizzi, J. A. / total: 13
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| Author: | Bellizzi, J. A. Lipps, D. J. |
| Title: | Managerial guidelines for trade show effectiveness. |
| Journal: | Industrial Marketing Management
1984 : FEB, VOL. 13:1, p. 49-52 |
| Index terms: | INDUSTRIAL MARKETING EXHIBITIONS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA