search query: @indexterm slogans / total: 13
reference: 12 / 13
| Author: | Cotteret, J. M. |
| Title: | Le vocabulaire dans la communication bancaire. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 149-153 |
| Index terms: | BANKS COMMUNICATION SLOGANS FRANCE |
| Language: | fre |
| Abstract: |
SCIMA