search query: @indexterm slogans / total: 13
reference: 11 / 13
| Author: | Bessis, P. |
| Title: | Les noms des produits financiers, analyse et tendances nouvelles. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 155-160 |
| Index terms: | BANK MARKETING IMAGE COMMUNICATION CUSTOMERS SLOGANS |
| Language: | fre |
| Abstract: |
SCIMA