search query: @author Serraf, G. / total: 13
reference: 7 / 13
Author: | Antoine, J. Serraf, G. |
Title: | Qu'est-ce que le marketing aujourd'hui. |
Journal: | Revue Francaise du Marketing
1984 : NOV-DEC, 100, p. 5-10 |
Index terms: | MARKETING MARKETING SYSTEMS MARKETING MIX CORPORATE STRATEGY |
Language: | fre |
Abstract: |
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